Citigroup analyst research report released on Wednesday,KA2425 Suppliers, Apple iPad tablet PC market continued to strengthen its leading position, while the Chinese market will bring opportunities for Apple.
Citigroup analysts in July and August, the United States, Britain and China conducted 1,800 online surveys of consumers. The results show that in China, the Tablet PC will be able to replace PC, but the situation is different in developed markets. Since November last year, Citigroup has been carried out on a similar survey, ahead of Apple iPad have been strengthened.
In the survey, respondents have a Tablet PC from the last survey, the proportion of 3% to 18%. However, the proportion of respondents with a PC rose from 62% to 81%, with the proportion of smart phones increased from 28% to 59%.
In addition, the Tablet PC will purchase the proportion of respondents from 14% to 31%. Consumers to buy smart phones and laptops will also increase, but a smaller rise. In China, 26 percent of respondents said they “very likely” to purchase a Tablet PC, higher than 12% of the United States and Britain. And already have a Tablet PC for 21% of respondents, higher than 17% of the United States and Britain.
The report said: “In China, plans to buy Tablet PC users may be an alternative to PC, so use the Tablet PC is likely to complete a variety of activities, which means that the Tablet PC in China is not a fit to the original use of the equipment.”
Tablet PC in the hope that consumers purchase, 77% prefer Apple, more than 73% in November last year, while Microsoft Windows Tablet PC proportion of consumers interested dropped from 52% to 40%, flat on the Android the proportion of consumers are interested in the computer 38%, and 36% in November last year was essentially flat.
Survey, tablet PC market, the rise did not cause too much impact. Tablet PC owners in the next 12 months to buy laptop with the possibility of not higher than the current notebook, but the Tablet PC owners to buy a traditional PC reliability is less than the non-Tablet PC owners.
Report, Tablet PC “is more like a toy compared to a year ago or new equipment.” 62% of respondents said that this was the main reason they buy tablet PCs, higher than 44% in November last year. Buy tablet PCs for work purposes the proportion of respondents from 13% to 18% of respondents purchased as a gift from 27 percent the proportion dropped to 18%. Currently, there are more consumers to consider buying a replacement notebook Tablet PC or the Internet, and as a replacement entry-level desktop PC or Tablet PC and the proportion of consumers purchasing a slight decrease.
Analysts pointed out that the price impact of the Tablet PC is still a major factor in purchasing decisions. In addition, the Tablet PC is the limited functionality is an important factor for consumers to consider. In the survey, 39 percent of respondents said that the tablet PC prices “too expensive.”
Analysts expect similar with the notebook, with prices declining, Tablet PC sales will increase. Currently, Apple iPad, the Samsung Galaxy Tab and other Tablet PC product prices are 399-499 U.S. dollars.
Citigroup analysts predicted the 2012 tablet PC shipments will total 75 million units, of which 50 million will be iPad. Taking into account this year, Apple sold more than 45 million possible iPad, so that Citigroup is expected to be conservative. Apple sold 1 million units iPad, then Apple’s earnings per share will rise from 0.04 to .05 U.S. dollars.
Despite the promising growth prospects worth, but the iPad using ARM processors still face the challenges of Windows Tablet PC, and Amazon may enter the Tablet PC market, Apple will also have an impact.